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To increase the number of visitors it would be sufficient to pay them for the visit. Are nowadays hundreds of thousands of visitors in the package offered to buy, it cannot be assumed that such visitors will be purchased to be users of the offer.

Here you will pay about 5 Euro per 100,000 people, additional assurance is often a minimum stay. To take advantage of such a service claim it is enough houses within the current action the term visitors entered as requested article.

How far this is a useful measure is undecided, it can be used in so far as to suggest, for example, a website operator that the decisions taken are appropriate. Because of these and other ways of increasing the number of visitors we will place our emphasis in the following to users.

german original version : Viele Besucher – keine Nutzer

SMO
Social Media Optimizing is a more or less spongy concept to which it at this stage is not a short slip dentition, is short, it comes with the help of social communities (social bookmarks, etc. pp.) To achieve better placement.

In my opinion a good definition of SMO can be found on the blog of SEO Klitsche: SMO newcomer and definition.

One, though in my opinion is to be positive consideration to SMO in the following Knol.

german original version :SMO

The truth will probably lie somewhere in between.

SEO

Search Engine Optimization (SEO) includes all the measures which serve to improve the placement of a particular page on a specific term defined in advance in the search results to one or more search engines.

It is generally divided into two areas, on page and off page. On page refers to the page itself includes off page While all measures that are made outside the page, such as the building of backlinks. SMO shall issue a part of off page optimization because, even if limited to a certain type of websites.

german original version :SEO

SEM

Search Engine Marketing (SEM) includes all those measures which serve to increase the number of users of a web project. In the English speaking world is divided into SEA SEM and SEO, this division has in the German part of the Internet is not enforced, so that one sees in this country under the term associated with SEM, the actions of the SEA.

german original version :SEM

SEA

Search Engine Advertising (SEA) search advertising, such as paid listings to a term associated with Keyword within the search results. In contrast to the SEO, where the search results will be affected indirectly, is bought at SEA, Showing up in results of searches. Examples are the insertion of so-called sponsored links before or of the result list.

german original version :SEA

Online reputation management is one of the few areas of online marketing can be used by individuals makes sense. The application area ranges from the targeted improvement of the opinion to a person or an offer to the suppression of potentially negative information about that person or publication.

Online Reputation Management includes inter alia

• The specific slowing of negative views and or opinions represented compared to the offer.
• Disinformation about a topic.
• Manipulation or correction of existing information sources.
• Intentionally impeding flood of search results pages with trivial information to hinder the finding off other pages.

german original version : ORM

he search for the perfect keyword is probably the most important task in online marketing. Other than it seems at first glance, the operator does not specify the keyword, but users of the site. It is therefore much more important to figure out what word search with the potential users for a product or service, as it assumed they are already the specified word use.

A good example can be found in the following articles about leggings or leggings in which it is important that the incorrect orthographic variant is searched more often than the right one. When choosing a keyword must be something to be considered.

Another reason to worry about exact keyword is the choice of the domain name. There is quite a long time a debate about the benefits of keyword domains.

To note is also that keywords that are relevant to your page can change over time. So constantly being added new keywords, such as the expression Treggins, so that you constantly search for the keyword matching are currently needs.

In the area of the page optimization is often talked about the keyword density, the term itself comes from the information retrieval which attempts to detect whether a requested or relevant information examined in the text (or whatever) included or not. Since it is relatively easy to manipulate, it plays at best in the field of knowledge from the manipulation of a role.

One method to detect the appropriate keywords, the analysis of log files. These are among others the search terms with which users have come to the page. This applies it to evaluate and implement where appropriate.

german original version :Keywords

The effect of keywords or the present of this measure, there are several starting points. Thus one could simply count the absolute frequency of the desired keywords on the website. This number is relatively easy to manipulate, and so the resulting text would not make sense from the perspective of a man.

When you talk about keyword density, we think, therefore, the relative keyword density that is how often the keyword appears in relation to the front of the text. The more frequent the word that occurs, the higher the keyword density is in a text.

The question to this is all about, this density has an influence at all and if so which ones? In order to decide, one must first know how high is because the keyword density in a non-optimized text. For example in a text that has not been made for the Internet. The values found here vary between 2% and 4% max.

We accept the following that the keyword density would have an influence. How then would this affect? Pages with a value of well below 2% would not be represented in the results. But what about sites, their value well above 4% per cent, for example at 10%? Here we can assume that these are not among the front results, the reason is clear such a high value is a clear sign that the text has been written either very bad or deliberately found the word so often . In both cases, the page would interest for any user. Seen in this way confirms our assumption that the Keyword Density has an influence, at least in filter out unsuitable sites.

Whether there is a positive influence, in my opinion questionable even when there is example how about Keyworddichte: relevante SEO-Basics oder vernachlässigbare Vergangenheit? (= Keyword Density: SEO Basics relevant or negligible past?) On Sistrix.de, to think critically is that it has traded at more than meaningless text. A comparison with a meaningful keyword remains to be seen. The question remains open whether the Meta tag entries to be considered open. Another interesting question is whether it will use a weighted keyword density, i.e. what is the Keyword Density within the link anchor text?

german original version : Keyworddichte

No sooner is a new trend was born there at once; the first domains carry this keyword as a name. The reason for this is the still widespread notion that the domain name in the keyword or the keyword bears the sole domain name, is better and is so listed higher in search engines than other domains with the same content.

In this view, but is subordinate to the one the search engines that they would place a huge emphasis on the name of a domain is the domain name while it is only a made for people translating the IP address of the website. And since search engines cannot index their human employees, but of programs called bots to fill, is a good keyword domain for bots but just as interesting as any other number combinations, too.

On the other hand assumed that users may occur in the search for a specific term again well beyond just simply type in the keyword plus domain extension, the change, but they use search engines but it’s just not around this by not recommend it. While most of the browser used today have about the possibility that they may extend automatically entered words to full domains. But it then uses only the keyword domains with the appropriate ending, as a rule, only one address is completed.

The real reason for the success of keyword domains is that the domain is linked with the keyword as link anchor text. And since one is in the optimization of pages or in the increase of the linking of pages, which means increasing the number of external links on a certain page is directed generally refers to web directories. These have to a large extent, the rule is that the domain will be linked with their domain name. In summary, this means a keyword domain is linked with her name on the keyword, and thus has a corresponding number of links with the appropriate keyword pointing to it and therefore is listed higher than the comparable domains.

In particular, it makes no sense for most online shops to buy a keyword domain, as is sold in general, more like a product. While it would be possible for every possible keyword, to secure each fitting domain, but because the effort quickly on the number of domains increases, because such a domain would have to be optimized, it is questionable whether the whole would be worth it.

german original version : Keyword Domains

The course will be presented for the online markting typical valuation methods. This involves, among other things, the evaluation of sites that target the success or failure of a page enlighten. How can we assess the effort and how the anticipated attendance?

Absence is not the classical methods such as keyword density and backlink analysis and these are more likely to identify bad side track as well.

In addition to the methods and the corresponding programs, plug-in and web sites will be introduced to this area.

german original version : Bewertungsmethoden